(Bloomberg) -- Fiat SpA's Chief Executive Officer
Sergio Marchionne cut costs and overhauled management since
becoming CEO in 2004, ending losses of more than $2 billion a
year and tripling the carmaker's share value.
His next challenge is to catch up with rival European
automakers Volkswagen AG and Renault SA. He's banking on bringing
back a 1950s-era Italian ``people's car'' -- revamped by the man
responsible for Ferrari's F430 -- to help drive earnings and
shares even higher.
Read more at Bloomberg Exclusive News
Sergio Marchionne cut costs and overhauled management since
becoming CEO in 2004, ending losses of more than $2 billion a
year and tripling the carmaker's share value.
His next challenge is to catch up with rival European
automakers Volkswagen AG and Renault SA. He's banking on bringing
back a 1950s-era Italian ``people's car'' -- revamped by the man
responsible for Ferrari's F430 -- to help drive earnings and
shares even higher.
Read more at Bloomberg Exclusive News
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