(Reuters) - Analysts have blamed Gudang Garam's strategy for its
declining performance, because the majority of its customers are
more sensitive to prices. Rival Sampoerna, which targets urban
smokers, enjoys a steadier revenue stream.
Widijanto, Gudang Garam's marketing director, admitted that
company had not sufficiently catered to the low-tar sector as he
unveiled the "Surya Slims" brand. Surya means sun in Indonesian.
Read more at Reuters.com Government Filings News
declining performance, because the majority of its customers are
more sensitive to prices. Rival Sampoerna, which targets urban
smokers, enjoys a steadier revenue stream.
Widijanto, Gudang Garam's marketing director, admitted that
company had not sufficiently catered to the low-tar sector as he
unveiled the "Surya Slims" brand. Surya means sun in Indonesian.
Read more at Reuters.com Government Filings News
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